There’s a nuance that’s missing in the conversation around the trendy revenue numbers we’re supposed to hit – so I thought it might be a good thing to talk about it this time of year.

Something that drives me a bit bananas is that the messaging out in the online business world is really focused on trendy revenue numbers.

Your business finances are about more than just revenue, and there’s a lot to consider to know if the number you set as a goal is sustainable; that number shouldn’t just be an arbitrary one.

To help your revenue goals be more sustainable, in this episode I'm sharing things to consider in three different areas of your business:

- time constraints

- monetary needs

- the *other stuff* you started the business for

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