The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses

084: Don’t Ditch It – Fix It! Making Your Website Work Harder


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In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference.

Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners already have untapped potential on their websites - whether they’re getting traffic through social media, podcast guesting or referrals - and how simple improvements can double their conversions without needing a total rebuild.

She also talks about the importance of confidence with tech, the mindset shifts needed to stop fearing your website, and why she’s passionate about helping others understand SEO in a simple, step-by-step way. Plus, Jules touches on how search is evolving with AI, and why your owned content - like websites and podcasts - matters more than ever.

Key Takeaways:

  • Why you don’t always need a new website – Jules reveals how refining what’s already there can lead to more conversions with less overwhelm.
  • Simplifying SEO – You don’t need to learn everything. Just start with what moves the needle.
  • Overcoming tech fear – Hear why gaining confidence with your website can lead to daily sales and less reliance on social media.
  • Staying visible in a changing digital world – Why creating searchable, ownable content (like podcasts and websites) is a future-proof move.

Resources mentioned in this episode:

  • Free Beginner’s QuickStart Guide to SEO
  • Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

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The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness BusinessesBy Jules White: Website & SEO Marketing Consultant