One of the great advantages of technology is anyone with something to say can broadcast it to the world. The disadvantage is that it’s more difficult to stand out.

In the digital age, information is a commodity. With over 400 hours of video uploaded to YouTube every minute and over 260 million blogs in the world, how can creatives and entrepreneurs generate content that rises above the noise?

The answer is relatively simple, but by no means easy. Bob Burg figured it out and sold half a million books sharing a parable to explain the concept.

Listen in as we talk about how giving isn’t just a good way to live your life, it’s a great way to advance your career and why generosity is a strategic advantage in a free market economy.