Roger and Jim discuss a common mistake when selling a membership and attempting to close a new prospect. Remember to sell the experience, not the features of your club.

Roger and Jim discuss a common mistake when selling a membership and attempting to close a new prospect. Remember to sell the experience, not the features of your club.

084 - Sell the Experience, Not the Amenities

“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’” <a href="https://www.linkedin.com/in/jim-hope-ccm-cce-5636b314/" rel="noopener noreferrer" target="_blank">Jim Hope, CCM CCE</a> (COO of the Derrick Golf &amp; Winter Club in Edmonton, Alberta, Canada) and <a href="https://www.linkedin.com/in/roger-kingkade-offcourse-golf/" rel="noopener noreferrer" target="_blank">Roger Kingkade</a> (Co-Founder &amp; CMO - <a href="https://offcourse.golf" rel="noopener noreferrer" target="_blank">Offcourse Golf</a>) team up to bring your insights and expertise to help you elevate your club's member and guest experience. With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company. <hr>

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“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’” Jim Hope, CCM CCE (COO of the Derrick Golf & Winter Club in Edmonton, Alberta, Canada) and Roger Kingkade (Co-Founder & CMO - Offcourse Golf) team up to bring your insights and expertise to help you elevate your club's member and guest experience. With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company.

“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’” <a href="https://www.linkedin.com/in/jim-hope-ccm-cce-5636b314/" rel="noopener noreferrer">Jim Hope, CCM CCE</a> (COO of the Derrick Golf &amp; Winter Club in Edmonton, Alberta, Canada) and <a href="https://www.linkedin.com/in/roger-kingkade-offcourse-golf/" rel="noopener noreferrer">Roger Kingkade</a> (Co-Founder &amp; CMO - <a href="https://offcourse.golf" rel="noopener noreferrer">Offcourse Golf</a>) team up to bring your insights and expertise to help you elevate your club's member and guest experience. With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company.

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084 - Sell the Experience, Not the Amenities

084 - Sell the Experience, Not the Amenities