How do you differentiate your business from the competition? In this episode, Barry LaBov, Founder and CEO of LaBov and author of "The Power of Differentiation" joins host Brian Gorman to explore why differentiation is important, who it is important to, how to discover (not create) your differentiation, and how to leverage it. Whether you are a CEO, a team leader, or anything in between, there are important lessons, and a few surprises, in this episode.