In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches.

You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your website content, and local listings), and what simple updates can help position your business to be recommended — whether you’re a skin clinic, dog boarding provider, or salon.

Key Takeaways:

• AI Tools are Replacing Traditional Search (Sometimes): ChatGPT and others are now offering curated business recommendations, sometimes showing product images, reviews and links – just like a smart local directory.
• Why Local Businesses Still Have an Edge: Google Business Profiles, local keywords, and consistent listings are critical if you want to show up in AI search results.
• The Role of Reviews, Copy, and Clarity: AI tools prioritise businesses with strong reviews, well-written descriptions, and clearly defined services – not just beautiful websites.
• What to Optimise First: Foundational SEO still matters most. That includes making your website readable, linking from trusted sources, and using the language people actually search for.

If you're ready to make your website more AI-friendly without overhauling everything, this episode will help you understand where to start.

Resources mentioned in this episode:

• 🧠 Listen to Epsiode 081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
• 🔍 Grab the Free Beginner's QuickStart Guide to SEO
• 📈 Learn more about my SEO Action Plan service

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Ever feel like your business should be easier to find on Google?

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A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

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