"If you speak to everybody, you speak to nobody" - Some wise people. (Ok I'm not sure where it came from)

You may heard that quote many times now, and you have tried every tactic to make sure your content speaks to specific people.

But you still can't get that 'specific' people to take action.
So, what happen actually? Is your content still too broad?

On this episode, you'll find out the questions you need to ask to target the right people. I actually thought about doing another episode just to talk about Identifying Your Ideal Customer.

Because it's the FIRST step to build a successful business.

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