In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website.

If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized advice on getting started with SEO, setting up the right analytics tools, and how to align your website messaging with what your audience is actually searching for.

Whether you’re a coach, service provider, or creative business owner, this episode is packed with actionable insights to help you stop wasting time and start making your website work harder for you.

Key Takeaways:

• From Passive to Powerful: Why your website should be more than a placeholder – and how to start making it part of your active marketing strategy.
• Quick SEO Wins: Learn the most common website mistakes Jules sees and how to fix them (hint: it’s not about blogging every week or chasing keywords you don’t understand).
• Google Tools 101: The difference between Google Analytics and Google Search Console — and which to set up first if SEO is your priority.
• Getting Found Online: Why page titles, descriptions, and heading hierarchy matter more than you think for both Google and your visitors.
• Content That Converts: How to write for humans and search engines without sounding robotic — and the simple tweaks that improve usability and conversions on mobile.

If you're feeling overwhelmed or unsure about where to start with your website, this episode will help you get clarity on what really matters and how to move forward.

Resources mentioned in this episode:

• Free Beginner’s QuickStart Guide to SEO — Learn the basics and get your site set up for SEO success.
• GA4 & Google Search Console Set-Up Course — A short, practical course to help you get tracking in place.
• Keyword Map & Planner — Organise an

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Ever feel like your business should be easier to find on Google?

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That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

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