Brands for a Better World (formerly Evolve CPG)

086 - Simplify to Amplify with Fred Hart of Interact

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Design is so much more than aesthetics; it’s a tool for business. Today’s guest, Fred Hart, is a Partner and the Creative Director at Interact, a branding and design agency similar in many ways to our own. Fred’s passion for design began with sneakers and has since transitioned to food. Interact’s approach is underpinned by the principles of “simplify to amplify” and “brave design” and, during this conversation, we discuss the work they do with small, niche brands, as well as larger, more mainstream ones (Fred might even change your perspective on “big food!”) We also zoom out and talk about trends in the CPG market right now and Fred's thoughts on the future of the space. As Fred says, the opposite of bravery is conformity. If you want to know how to stand out, this episode is a good place to start! 


Key Points From This Episode:

  • Exploring Interact’s ‘simplify to amplify’ strategic principle. 
  • The power of design as a business tool.
  • Why Interact isn’t interested in design awards. 
  • What brave design is (and an example of what it looks like). 
  • A warning against putting every possible claim on your packaging. 
  • Working with small, niche brands versus bigger, more mainstream ones (and why “Big Food” doesn’t wholly deserve its negative reputation).
  • Work Interact has done with niche brands that Fred is most proud of.  
  • Noteworthy design trends in the CPG market right now. 
  • Fred’s thoughts on personalization as the future of CPG. 
  • Interact’s approach to enhancing the sustainability of their company.
  • Two brands Fred and his team at Interact began building when the pandemic hit.
  • What Fred gained from the altMBA and AIGA Business Perspectives for Creative Leaders programs.


    • Links Mentioned in Today’s Episode:

    Interact

    Fred Hart on LinkedIn

    Cleanli on Instagram

    altMBA

    AIGA Business Perspectives for Creative Leaders

    Lift Economy: The Next Economy MBA

    The Green Marketing Academy

    Modern Species 

    Gage Mitchell on LinkedIn

    Evolve CPG

    Evolve CPG Community

    Evolve CPG on YouTube

    Evolve CPG Email

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    Brands for a Better World (formerly Evolve CPG)By Gage Mitchell of Modern Species
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