Music streaming was largely pioneered when Appld began to flex it's muscles with iTunes and developed a model where companies with with labels to get music and artists on their respective platforms. Well this is changing now. Spotify wants to work directly with artists. This seems to be a win, win as Spotify won't have to deal with labels thus cutting the middle man out on both sides, it's very likely that artists will see greater benefits as well. https://www.recode.net/2018/6/8/17441544/spotify-daniel-ek-direct-deal-music-labels ||

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