You've got a great business video. Now what? Post it organically and hope for the best? Put ad spend behind it and pray it converts?

Here's the truth most marketers won't tell you: the answer isn't either/or—it's when and how to use each strategy strategically.

Today, I'm going to break down exactly when to invest money in video ads versus when organic content will serve you better. 

By the end of this Video Lion, you'll know exactly where to put your time, energy, and budget.

Come with me!