In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses.

With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refocus on the simple, powerful foundations that still drive visibility - and that matter even more as AI becomes part of search.

Key Takeaways:

• What AI Mode actually means: Understand what’s changing with Google’s latest update and how it might impact local search.
• Why Google Business Profiles matter more than ever: Discover why this free tool is one of the fastest, most effective ways to improve visibility - and how it connects with AI search results.
• Website copy that works: Jules explains how to write clear, structured website content that helps both search engines and potential customers understand what you do.
• How to build credibility across the web: Learn why reviews, brand mentions and online reputation are becoming key ranking signals in the age of AI.
• You don’t need to become an SEO expert: This episode is a reminder that small, thoughtful steps still count - and you’re not behind if you’re building with care.

If you’ve been feeling out of touch or pressured to “keep up,” this episode is for you. It’s packed with calm, clear advice you can take action on today.

Resources mentioned in this episode:

• Google Business Profile Mini-Intensive: A done-with-you session to optimise your profile for local visibility and discover messaging insights that carry through to your website.
• Google Business Profile Online Course: A self-paced guide to getting your profile fully set up and optimised, even if you’re starting from scratch.
• Book a Website Potential Discovery Call: Chat with Jules about your website and get c

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist