Learn the email marketing and launch strategies you need for program success with Chantelle Davison. Chantelle takes us through: Why launching a program or course is important: Launching a program or course allows you to share your expertise, reach a larger audience, and establish yourself as a trusted authority in your niche. How to leverage email marketing for your program or course launch: Email marketing can be a powerful tool for promoting your program or course launch, allowing you to nurture relationships with potential customers and provide valuable information and incentives. How many pre-launch and launch emails should you be sending: The number of pre-launch and launch emails you should send depends on your specific audience and program, but it's important to find a balance between maintaining engagement and avoiding overwhelming your subscribers. Tactics to help with soft selling: Soft selling techniques involve focusing on building relationships, providing value, and addressing the needs and desires of your audience rather than using aggressive sales tactics. How to create urgency with your marketing: Creating urgency in your email marketing can be achieved through limited-time offers, exclusive bonuses, countdown timers, or emphasizing the potential benefits of taking immediate action. Should storytelling emails be long or short? The length of storytelling emails should depend on the content and purpose, but it's generally recommended to strike a balance between providing enough detail to engage the reader and keeping the email concise and focused. Is it okay to use improper spelling and punctuation in emails? Using proper spelling and punctuation in emails is important for maintaining professionalism and credibility, so it is generally not recommended to use improper spelling and punctuation. Should you launch often or just a couple of times per year? The frequency of launching your program or course depends on various factors such as audience demand, your capacity to deliver high-quality content, and the resources available, but finding a balance between regularity and quality is key. The biggest mistakes entrepreneurs make with email copywriting: Some common mistakes entrepreneurs make with email copywriting include being overly salesy, neglecting personalization, failing to provide value, and not testing and optimizing their email campaigns for effectiveness. Chantelle is a copywriter and copy coach living by the seaside in Hastings, England. With her done-for-you copywriting services, Chantelle helps small business owners find the words to sell their big ideas. And through 1:1 coaching and courses, helps aspiring writers start or grow their business. Stories were Chantelle's first love and feels so lucky and grateful to make a living doing what she loves.   We talk about: 

• [0:00] Intro
• [1:10] How Chantelle got started in Business
• [3:10] Why launching a program or course is important
• [7:35] How to leverage email marketing for your program or course launch
• [10:45] How many pre-launch and launch emails should you be sending 
• [14:30] Tactics to help with soft selling
• [19:00] How to create urgency with your marketing
• [21:35] Should storytelling emails be long or short?
• [24:25] Is it okay to use improper spelling and punctuation in emails?
• [26:40] Should you launch often or just a couple of times per year?
• [28:30] The biggest mistakes entrepreneurs make with email copywriting

  Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• FREE Launch Copy Hacks! 10 Copy Tips to Avoid Floppy Launches 🚀: https://www.choicewordsbychantelle.com/copy-tips-to-avoid-floppy-launches

  Connect with Chantelle

• Instagram - https://www.instagram.com/copywritingbusinesscoach
• Facebook - https://www.facebook.com/chantelle.davison
• LinkedIn - https://www.linkedin.com/in/chantelledavisoncopywriter/
• TikTok - https://www.tiktok.com/@thecopycoach
• Website - https://www.choicewordsbychantelle.com/
• Podcast - https://www.choicewordsbychantelle.com/podcasts/a-few-choice-words

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial