Whether you’re in business to sell products or services, at some point you’ll need to decide what exactly you’ll be selling. Not only that, but as you grow you’ll need to decide what happens if you want sell more than one thing.

If you do decide to start creating more things to sell, it can be easy to lose focus on the bigger picture, which is understandable because you want to sell the best version possible.

Fragmentation starts to creep in, and while you’re busy making sure your new thing gets off the ground well, everything else just sits to the side, not being taken care of.

Knowing how to assign priority and where each new product or service fits can make or break the “structural integrity” of your business.

In today’s show, we’ll be talking about the importance of having multiple offerings or products and how to stay focused on what you’re doing when there are many things fighting for your attention.