In this episode of The Weekly Closer, Mark and Cayman Captain share with us the importance of consistent lead generation. Mark says their team strives to spend time every morning during the week prospecting. He goes on to say that without lead gen, it would be difficult to be in this business. When lead gen activities become habit, it feels strange when you don't do it. Cayman discusses how he is helping to develop their message to Millennials. Make sure to listen in!