Little did Joe know that winning an American “Webster’s New School & Office Dictionary” in a race at age seven would make a South African antelope synonymous with a multi-billion-dollar international shoe brand – Reebok.

Joe proved that while he may not have been blessed with the DNA of a world-class runner, he was blessed with the DNA of a world-class “improver,” & his book, “Shoemaker,” is an excellent testimony of that fact.

If you love shoes or, more importantly, stories of positive ripple-makers who’ve run their unique race against all odds, multiple setbacks, heartaches, & challenges, this episode is for you! Enjoy Joe's story of starting, establishing, and growing Reebok.