Charis and Eugene discuss the emergence of increasingly lengthy captions on Instagram and the implications of this trend. They also talk about the newly opened MUJI Hotel in Tokyo and what it takes for a brand to successfully extend itself.

00:01:46 Captionfluencers

00:19:00 MUJI Hotel

Links:

https://www.nytimes.com/2019/03/27/style/instagram-long-captions.html

https://maekan.com/2019/03/muji-hotel-ginza-opening/