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088: Rise of captionfluencers and MUJI Hotel opens in Tokyo
Charis and Eugene discuss the emergence of increasingly lengthy captions on Instagram and the implications of this trend. They also talk about the newly opened MUJI Hotel in Tokyo and what it takes for a brand to successfully extend itself.
00:01:46 Captionfluencers
00:19:00 MUJI Hotel
Links:
https://www.nytimes.com/2019/03/27/style/instagram-long-captions.html
https://maekan.com/2019/03/muji-hotel-ginza-opening/
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By MAEKAN
5
1818 ratings
Charis and Eugene discuss the emergence of increasingly lengthy captions on Instagram and the implications of this trend. They also talk about the newly opened MUJI Hotel in Tokyo and what it takes for a brand to successfully extend itself.
00:01:46 Captionfluencers
00:19:00 MUJI Hotel
Links:
https://www.nytimes.com/2019/03/27/style/instagram-long-captions.html
https://maekan.com/2019/03/muji-hotel-ginza-opening/
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