On January 12, 1969, the American Football League champion New York Jets stunned the sports world when they beat their heavily favored NFL title-winning counterparts the Baltimore Colts to win the third annual "AFL–NFL World Championship Game" – today remembered as version III of the "Super Bowl."

The key to the Jets' ultimate success, of course, was superstar quarterback Joe Namath – whose talent, confidence and charm had already made him an instant celebrity when he first arrived on the Gotham sports scene in 1965. But the rise of the former (and by the end of its third season in 1962, insolvent) New York Titans to the top of the pro football heap was far from a solo effort.

Author Bob Lederer (Beyond Broadway Joe: The Super Bowl Team That Changed Football) joins host Tim Hanlon to discuss the decade-long saga of the Jets' remarkable evolution from a mediocre team in a dilapidated stadium in an oft-derided "Mickey Mouse" league, to a franchise that literally saved the AFL from itself and vaulted a newly merged NFL into the modern era of pro football.

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