In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.

Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your audience. Together, Jules and Adele explore how to choose the right images, prepare for a brand shoot, and avoid common mistakes that can hurt your website’s visibility and conversions.

Key Takeaways:

• Why professional photography matters: Your images should showcase who you are, what you do, and how you work. Stock photos won’t cut it.
• The one photo every website needs: A high-quality, confident image of you (yes, really) – ideally on your homepage, above the fold.
• Common mistakes to avoid: Including using portrait images where landscape ones are needed, or forgetting to plan where your photos will be used.
• How to prepare for a brand shoot: Adele explains why her clients get homework, and how this helps them get clear on their story and visual style.
• Photography and SEO: From dwell time to alt text, the right images can absolutely support your visibility in search – especially when tailored to local SEO.
• When to invest in brand photography: Whether you’re just starting out or ready to level up, Adele explains what to consider at each stage.

If you’ve ever felt unsure about what photos to use, when to hire a photographer, or how to make your visuals work harder for your brand – this is a must-listen.

Resources mentioned in this episode:

• Visit Super Funky Penguin to find out more about Adele’s photography and videography services
• Download Adele's free practical guide & workbook 'How To Stand Out and Be Seen' to confidently show up, share your story, and connect with the right clients.
• Check out the

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