The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses

089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months


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Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.

Key Takeaways:

  • From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.
  • Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.
  • Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.
  • How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.
  • Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.

Most Popular & Mentioned Episodes:

  • Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
  • Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
  • Episode 027: Benefits of Podcasting - 3 Months That Transformed My Business
  • Episode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)
  • Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
    Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence Building
  • Episode 062:

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

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The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness BusinessesBy Jules White: Website & SEO Marketing Consultant