A little while back, Parlee Cycles filed for bankruptcy protection and seemed like another big brand suffering the consequences of the pandemic boom and bust.

But now they're back, with a new owner, new ideas, and fresh funding. My guest today is John Harrison, a long-time Parlee fan and tech turnaround guy that saw an opportunity to breathe new life into the legendary drop bar brand.

We talk about what led to Parlee's bankruptcy, what they learned from it, and more importantly where the brand is headed and what new bikes are on the horizon!

It's a great chat, and if you're a fan of the brand like I am, it's definitely a big sigh of relief to see that they're building a company that's focused on smart growth and continuing their heritage of premium bikes and forward-thinking designs.

Get the full story here:

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