Learn how to turn clients into your best advocates through referral marketing, with Chad Durfee. Chad gives us insights on: Why entrepreneurs and businesses don't ask for referrals: Entrepreneurs and businesses often don't ask for referrals due to a lack of understanding about the benefits or fear of imposing on clients. How to get more referrals from clients: To increase referrals from clients, focus on delivering exceptional value, building strong relationships, and proactively asking for referrals. How to 'prime' your clients to even begin a referral program: 'Priming' your clients for a referral program involves educating them about the benefits, setting expectations, and creating a culture of advocacy. When to start your client referral process:Start your client referral process as soon as you have established a positive relationship and delivered value to ensure maximum impact. What are 'prospect incentives': Prospect incentives are rewards or benefits offered to potential customers who refer new clients, incentivizing them to participate in the referral program. The types of referral programs that work best: The most effective referral programs include strategic partnerships, customer loyalty programs, and incentivized referral systems. When's the right time to implement a referral program? Implement a referral program when you have a solid client base, strong customer satisfaction, and a clear understanding of your target audience's needs. Turning clients into strategic partners: Transforming clients into strategic partners involves fostering mutually beneficial relationships, aligning goals, and exploring collaborative opportunities. Marketing strategies to upsell and downsell: Marketing strategies for upselling and down selling involve understanding customer needs, providing personalized offers, and effectively communicating value. Chad is the creator of the Referral Accelerator Mastery Program (R.A.M.P.), which is a highly sought-after coaching program that supports Realtors, Loan Officers, Wealth Advisers, Business & Life Coaches/Consultants and other high-commission business professionals to turn the fundamentals of referral psychology into a scalable “perfect process” that will triple their income.  We talk about: 

• [0:00] Intro
• [2:50] Why entrepreneurs and businesses don't ask for referrals
• [4:50] How to get more referrals from clients
• [6:10] How to 'prime' your clients to even begin a referral program
• [8:00] When to start your client referral process
• [10:50] What are 'prospect incentives'
• [12:00] The types of referral programs that work best
• [14:55] When's the right time to implement a referral program?
• [16:45] Turning clients into strategic partners 
• [19:30] Marketing strategies to upsell and downsell
• [22:50] Does this type of program work in different industries too?
• [28:05] Where to start if you want to create more referrals in your business
• [30:55] The app that will help you facilitate this
• [34:00] A key piece of advice for fellow entrepreneurs

    Connect with Chad

• Instagram - https://www.instagram.com/chaddurfee
• LinkedIn - https://www.linkedin.com/in/referralconsultinginc/ 
• Website - https://chaddurfee.com/
• Book - https://docs.google.com/document/d/1cvSo7t7Vw2QDYmxHY_gg6VxAVPgSX0g1/edit

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial