GovComms: The Future of Government Communication

089 Shannah Hayley - content marketing for local government


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How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "it's a little Plano in here" became a meme of city pride.

Shannah is the director of marketing and community engagement for the city of Plano, Texas. 

 

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GovComms: The Future of Government CommunicationBy contentgroup