Michael Miller is Chief Marketing Officer of Hyper Marketing Inc., ranked this year by AdAge as the largest Independent Marketing Services Network in US. He joins us on the podcast today to talk about how brands should respond to negative publicity online and also applications like Pinterest that don't start out as business applications but later become them.

Maribel Lopez, a mobile marketing analyst, discusses the concept of 'right time experiences' and how they will make our mobile applications more useful to us.