Arnold Academy

🔥[09-02] Make your About page audience-focused by anchoring credibility with specifics


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Joe Dobson: I would like to review the second second version of my draft of my 'About' page, to ensure my writing isn't about me and next steps to improve it.

  • Anchor your credibility with specifics: highlight companies, distributors, or projects you’ve worked with so your audience knows you’re playing the same game at their level.
  • Layer in just 10–20% more “about you” content, strategically placed, to frame your experiences that are relevant to them.
  • Emphasize adaptability: show you can cut across wildly different genres, tones, and budgets, delivering quality trailers within the timeline.


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Arnold AcademyBy Zack Arnold