Kalika Sharma: I want to have a better outreach strategy to connect with the right people the right way, that aligns with my goals and values.

• Keep the Salesperson You chained, then just let the Friendly You start the conversation but quickly build on being the Curious You that guides the conversation.
• Ask more about their challenges, goals, and needs to uncover where you can provide real value. Lead with these questions:
• What are you guys working on right now?
• What are some of the challenges that you're facing with that?
• Skip the small talk and get to meaningful conversation faster and show genuine curiosity.
• Position yourself as a “help one” by confidently offering support only when you see a genuine opportunity where you can be the solution.

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