Arnold Academy

🔥[09-02] Turn outreach into a confident mutual introduction that clearly frames their needs


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Leonardo Oliveira: I want to feel good and confident about reaching out to Unit Production Manager.

  • Capture every story point on your long initial draft, then trim down to ensure flow and clarity.
  • Take out a sentence on your value then transition it to the part of your story where you see a problem that you can provide a solution.
  • Frame the message around their problem, then reveal how your skills solve it.
  • Cut redundancy, combine ideas, and aim for 15–20% fewer words.
  • Use a PS for intriguing extras that spark curiosity without cluttering the main message.
  • Keep subject lines strong since forwarded emails depend on them to get opened and send the forwardable email separately with a short thank-you note to the connector.


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Arnold AcademyBy Zack Arnold