Piotr Toczyński: I'd like to know how to approach the people from the production :)

• Lead with value that makes the recipient feel seen and personally recognized.
• Craft a clear story that flows logically instead of scattering unrelated details.
• Using the gatekeeper approach, share relevant information about you that can help him achieve his goals and overcome his obstacles.
• Research what truly matters to their role to avoid assumptions about their obstacles.
• Succinctly summarize the valuable portions of your initial outreach for your follow-up and send it after 2 weeks.

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