Jacob Wells: I received an email from a trailer editor inviting me to come to the office and see how he build his edits and meet his colleagues. I'd like to prepare so I get the most out of this experience.

• The magic is in the follow-up, where you lead with value and build relationship.
• Show up early and be consistent.
• Reiterate what you want to get out from the meeting that will make him helpful.
• Use the VSA formula from cold outreach with more specificity.
• Make sure that what you ask is his expertise, and be more clear how he can help you.
• Gather more information to make a more educated decision for your next steps.

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