Leonardo Oliviera: Could you clarify the use of “RE:” in an email?

• It comes from early email conventions (like CC and BCC from carbon copy). RE: means reply and shows the message is part of an ongoing thread.
• Keep RE: if the conversation is continuous, even when you change the subject line. It signals this is still part of the same thread.
• Never start a cold email with RE: to trick someone into opening. That’s manipulative, spammy, and instantly destroys trust.

Leonardo Oliviera: What’s the follow-up strategy if I didn’t get a reply after someone forwards my email?

• In a forwarded email, you get one shot. You don’t have the opportunity to send follow ups.
• Clarify in a couple of weeks if your message was actually forwarded.
• Provide gratitude and value when checking in to make follow-ups more natural.

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