Hello Pro cat sitters!

Welcome to ProCatSitter today, the podcast for professional cat sitters.

You’re listening to episode # 09.

This week I’m talking about competition anxiety. When established pet care businesses are making you green with envy and feeling self-doubt. What can you do?

I'm going to show you how to turn those feelings around by taking a look at a fantastic book called Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant, by W. Chan Kim and Renee Mauborgne

The name of the game in today’s busy pet sitting world is not to go head-to-head with the big scheduling apps like Rover or Wag, but instead, find success without feeling negative and defeated in your very own blue ocean, a place where they can’t compete with you.

So, let’s dive in!

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Blue Ocean Strategy