Most of us want to start businesses, brands or even personal brands online. The best way to do that is by growing a dedicated community/following. This week, John Steel is talking about how he grew his following of 75,000 (and counting) and the steps you need to take to do the same. John also discusses what it means to be an influencer and how to land paid brand partnerships.

Follow John on Instagram @JSteel and follow his beauty brand @SteelSkin