CAS Minute

09 CAS Sales: Building a CAS Go-To-Market Strategy [4 of 5]


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Today, we are in part 4 of a 5-part series on how to build a Go-to-Market strategy for your CAS firm. In today's episode, we cover how to think about developing a marketing distribution strategy for your CAS firm - building content.

Here are the 5 topics in order:

  • Identifying the right audience for your CAS firm
  • Creating a value proposition for your CAS firm
  • Deciding your pricing strategy
  • Choosing a marketing distribution strategy for your CAS firm
  • Choosing the right sales metrics to track

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CAS MinuteBy Roman Villard, CPA