Brian Young and Robin Heppell discuss Funeral Results Marketing’s upcoming live event, CremationConference.com that will be held in St. Petersburg, Florida from September 17th to 19th at the Don Cesar Hotel. They discuss all of the training sessions as well as the special events planned for the delegates including a tour at the Anderson-McQueen Cremation Tribute Center by John McQueen. For registration details, visit: http://CremationConference.com.

 

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Topics discussed / In this video:

00:26 Upcoming CremationConference.com at St. Petersburg, Florida This September.

01:12 Robin Heppell’s and BrianYoung’s experiences when it comes to cremation services

01:52 Introduction to John McQueen as one of the presenters

03:05 CremationConference.com location

06:03 10 different sessions of the conference

09:52 Digital signatures and security of those from internal communications and both from the marketing perspective and the operations perspective.

15:33 Kinds of website content that actually impresses cremation shoppers.

16:20 Google Analytics and understand how shoppers are interacting with our content and what we’re putting out there, being impressed.

17:02 Maximizing website performance and ROI.

18:42 Robin shared Dean Jackson’s analogy about vending machine

19:09 How David Nixon, who’s a financial consultant in the funeral industry came up with a metric when it comes to funeral homes spend on advertising

20:06 Google AdWords advantages

22:58 Funeral boardroom day, It’s like a mastermind or a virtual study group

24:23 Funeral boardroom Registration page

 

Links and Resources Mentioned In This Episode:

CremationConference.com

St. Petersburg, FL

Google Analytics

Google Adwords

Transcription:

Robin Heppell: [00:00] On today’s show, we’re actually going to be talking about our upcoming conference in St. Petersburg in September called CremationConference.com.

Welcome to Strategy Talks by Funeral Results Marketing, where funerals professionals discover the latest marketing strategies that get results. Now join Robin Heppell and Brian Young as they share their insights and experiences to help you and your firm during these ever changing times in the funeral profession.

Brian Young: [00:26] Welcome to another episode of Strategy Talks by Funeral Results Marketing. Today, we’re going to a little bit different format. We’re looking forward to talking about the upcoming CremationConference.com at St. Petersburg, Florida.

[00:39] That’s going to be a lot of fun for a lot of people, but also we think highly educational. We’re going to be looking at what we think is probably the most useful program ever offered for profitably operating a brick and mortar, as well as a Web based cremation business.

[00:57] We’re going to be talking about what themes will be discussed, what lectures are going to be given here in today’s podcast.

[01:05] Rob, I know you’re going to talk just a little bit here about who the presenters are and then we’ll get into some of the details.

Robin: [01:12] Yeah, you bet, Brian. We’re really excited about being able to take from both of our experiences. Brian’s been serving website clients,