Estefanía is Director of Consumer & Market Intelligence in L'Oreal Spain &Portugal. She is Member of the Managing Committee where her mission is to contribute to sustainable growth by detecting and activating insights from consumers and market.  Previously, she was CPG director at GfK, working 13 years mainly for Mondelez, Heineken, Beiersdorf, or Danone. Estefanía is a frequent congresses speaker, as well as a professor in business schools and universities. She is the author of 2 books “From the emotion to purchase” and "New trends in research and marketing"