From the outside, Kristina Rodulfo had it all: Beauty Director at Women's Health Magazine, appearances on The Today Show, and features in top beauty publications. But, she felt like she was on autopilot and not reaching her true creative potential. She knew how to create and curate content for other brands, but was craving building something that was totally from her perspective. 

Instead of just dreaming about it, she slowly made moves to build up her social media presence and become a full-time beauty content creator. Thanks to therapy and a book called Design Your Life, Kristina was able to tap into her calling and really understand what she wanted to do with her career. She utilized her professional and social network to jumpstart her new endeavor and is now working with top beauty brands like Tatcha, L'Oreal, IT Cosmetics, and more

In today’s episode, we discuss how she made this major career move, staying confident and authentic online, and what success means to her now. She shares how she’s learned to let go of other people’s judgments and detach her worth from social media metrics. Definitely easier said than done, but she also recommends some tools for staying sane in the social media space. If you’ve been waiting for a sign to pursue your dreams, listen in and learn more about Kristina’s inspiring story. 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or on your favorite podcast platform.

Topics Covered:

• How Kristina knew she needed to make a career change 
• The first steps that she took to launch her new career 
• Why the idea that ‘if you love what you do, you’ll never work a day in your life’ is BS 
• Redefining what success looks like beyond your paycheck 

Kristina’s Things Found

• Ultra Violette SPF Skincare 

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