The Art of Hospitality in the Dental Practice

09: The 4-Step 'Experience Transformer' That Turns Dental Team Drama Into Competitive Advantage


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As a dental practice owner, I used to dread difficult conversations with my team. The thought of confrontation was uncomfortable, and it felt easier to sweep issues under the rug. But I quickly learned that avoiding these conversations was the fastest way to stunt our growth. In this episode, I want to share with you a mindset shift that has transformed my practice and my relationships: viewing these tough talks not as problems, but as your greatest opportunities.

The Surprising Truth About Practice Growth

I’ve learned more from my complications—both in surgery and in team management—than from my successes. When things are going smoothly, we’re not growing. It’s in the moments of friction and challenge that we find the insights to elevate our practice to an elite level. I’ll share why I now encourage my team to bring me their problems and how this has fostered a culture of trust and continuous improvement.

My 4-Step Formula for Transforming Conflict

Inspired by mentors like Danny Meyer, the founder of Shake Shack, and strategic coach Dan Sullivan, I’ve developed a simple yet powerful 4-step formula called the “Experience Transformer.” This framework helps you navigate any difficult conversation with honesty, integrity, and kindness. In this episode, you’ll learn:

• The 4 critical questions to ask in any difficult conversation.

• How to get your team to take ownership of their role in any problem.

• The secret to creating synergistic solutions that prevent the same issues from happening again.

From a Dental Practice to an Experience Business

Ultimately, our success isn’t just about the quality of our dental work; it’s about the quality of the human experience we provide. By mastering the art of difficult conversations, you’re not just fixing a single problem—you’re building a resilient, world-class culture that patients can feel. You’re creating a practice that people talk about for all the right reasons. Join me in this episode to learn how to be a gift to your team and your patients.

Mentioned in this episode:

Transform your practice with Dr. Michael Sonick's "Treating People Not Patients" course

Learn the hospitality secrets that create patient loyalty, drive referrals, and build thriving practices. Get 9 video modules, bonus content, and 6 CE credits for each member of your team!

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The Art of Hospitality in the Dental PracticeBy Dr. Michael Sonick, Team Building and Dental Practice Culture Expert