Hannah Hurckes is the Founder & CEO of Boss Lady Logistics and author of The Leadership Reset.

In this episode, we get into what it actually takes to build a logistics brand that stands out. Not just moving freight, but building something people recognise and trust.

Hannah breaks down her move from operator to founder, how she’s approached growth, and what most people in logistics miss when it comes to brand and positioning.

We also talk about building in a traditionally male-dominated industry, hiring, and the realities of scaling without losing your edge.