In this episode, Emylee dives into the power of messaging and how a simple shift in language can significantly boost conversion rates. Drawing from her experience with high-level consultants, she explores the importance of direct communication and the concept of an "authority anchor." Emylee shares insights on how to eliminate unnecessary jargon and focus on delivering clear, actionable advice to clients. Tune in to discover how refining your messaging can lead to better client relationships and increased success.