Learn how influencer marketing can grow your business with Emily Croslin. Emily is a fashion and lifestyle blogger based in Florida. She loves sharing blogger tips and tricks, great sales and styled looks. Emily shares on: A Day in the Life of an Influencer Gain insights into the daily routine and responsibilities of an influencer. Learn about the behind-the-scenes work that goes into creating captivating content. Pitching Brand Deals and Client Positioning Uncover the strategies Emily uses to pitch herself to brands and how she positions herself as an ideal partner. Discover the art of building mutually beneficial collaborations. Creating Partnership Packages Dive into the process of crafting partnership packages that cater to the needs and goals of both influencers and brands. Explore the various elements involved in structuring successful collaborations. Approaching Influencers for Collaboration Learn the best practices for reaching out to influencers and initiating collaborations. Discover effective communication strategies that increase your chances of securing partnerships. Macro vs. Micro-Influencers Dive into the debate surrounding macro and micro-influencers. Gain insights into the advantages and considerations of working with influencers of different scales. Staying on Top of Trends Explore Emily's methods for staying up to date with the latest trends in content creation. Discover how influencers adapt their strategies to resonate with their audience's evolving interests. Editing Content Peek behind the curtain as Emily shares her editing process. Learn about the tools, techniques, and creative choices that go into crafting visually appealing and engaging content.   We talk about: 

• [0:00] Intro
• [1:25] How Emily Became an influencer
• [1:55] What's everyday life like for an influencer
• [2:50] The kind of brand deal and client positioning pitching Emily does
• [5:35] How much can brands expect to pay influencers
• [6:45] Creating partnership packages
• [7:40] Tracking your results through partnerships
• [8:45] What to pay attention to when looking for a creator for a collaboration
• [10:40] Best way to approach people about collabs
• [11:50] How can a business owner stand out and engage the person they want to work with
• [12:40] Macro vs. micro-influencers
• [14:15] Staying on top of trends
• [15:30] How she edits content
• [17:05] Coming up with content ideas
• [18:45] Trends and what is converting right now
• [23:15] Contracting and licensing when it comes to brand deals
• [24:40] What Emily dislikes the most about content creation 

Resources mentioned in this episode:

• FYPM: https://www.fypm.vip/

  Connect with Emily

• Instagram - https://www.instagram.com/helloemilyerin
• TikTok - https://www.tiktok.com/@helloemilyerin
• Website - https://www.helloemilyerin.com

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial