Two years after founding System Athletics, head coach and business owner Emmy Simpkins returns to Wife Me Up — and she’s bringing the wisdom.

This time, Megan and Emmy dive deep into the business side of building a gym, shaping a community, and creating a culture that people don’t just belong to, they thrive in. Emmy shares what she’s learned about leadership, communication, coaching teams, and holding a vision steady even when the pressure rises.

They talk growth, grit, programming, and the heart behind System Athletics… plus what it looks like to expand a business while also stepping into motherhood for the first time. The conversation is real, inspiring, and packed with practical insight for anyone who’s building something from the ground up.

Highlights include:• how to create a culture that people want to be part of• leadership lessons Emmy learned the hard way • why her programming is structured the way it is• how motherhood is reshaping her leadership lens

This episode will challenge you, encourage you, and make you want to run after your purpose with renewed fire.

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