The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses

090: The Silent SEO Mistake That’s Making You Invisible


Listen Later

In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sabotaging the site’s SEO.

Jules explains why these problems often go undetected, especially when developers or SEO companies haven’t shown business owners how to check their own data or use tools like Google Search Console. She also shares how to spot outdated SEO practices and avoid common traps within platforms like FEA Create and other HighLevel white labels.

Key Takeaways:

  • Broken Visibility: How one coach’s site looked great but wasn’t showing up on Google because her sitemap was broken and her pages weren’t being indexed.
  • SEO Sabotage: The danger of misusing canonical tags and outdated “keywords” boxes in website builders.
  • 28 H1s on One Page?!! Why heading structure matters and how to fix it quickly using a free Chrome plugin.
  • Simple Tools, Big Impact: How using Google Search Console can show you what’s indexed and what Google sees when it crawls your site.
  • Future-Proofing for AI Search: Why fixing these foundations now sets you up for better visibility in AI-powered search results.

If your website looks the part but isn’t bringing in visitors or leads, this episode is packed with practical checks and quick wins to help you move forward.

Resources mentioned in this episode:

  • Episode 31 – How to use Google Search Console to improve your SEO for more website traffic
  • Episode 39 – The biggest website and SEO mistakes I see (and how to avoid them)
  • Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

...more
View all episodesView all episodes
Download on the App Store

The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness BusinessesBy Jules White: Website & SEO Marketing Consultant