The Brad Miller Show - Growing You, Growing Your Business

091 – 11 Elements of a Franchise Prototype Business

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11 Elements of a Franchise Prototype Business – And Why it’s worth pursuing

What does that mean, Franchise Prototype Business – and Why should you want it?

It originates with Michael Gerber, “build your own business as if you were going to create a 100 more just like it, even if you only have one.”

What would have to happen in your business if you wanted it to be a Prototype?

Prototype:

1 : an original model on which something is patterned

2: an individual that exhibits the essential features of a later type
3: a standard
4: a first full-scale model and functional form of a new design  (such as an airplane)

Why Should you want to pursue the prototype model?

Because you can have a Business And a Life

Most small business owners don’t.
They have a small business – but not a life.
Their business is all-consuming.
Even when they are present – they are not!

The Opposite of a Franchise Prototype is

  • random and one-off
  • It is owner-operator
  • You play Whack a mole all day
  • The new problem Du Jour – of the day
  • The new policy Du Jour

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    The 11 Key Elements of Your Franchise Operation:

    1. A Clear Vision of the business and life you desire
    2. Everything is a process
    3. Discovery of The Best Way
    4. The Best Way is documented
    5. A robust training program
    6. Ruthless Standardization, that is enforced
    7. A predictable customer experience
    8. Continuous innovation of your Product and/or your Service
    9. Mastery of new customer acquisition – marketing and sales
    10. Mastery of Creating and Keeping your Clients and Coworkers
    11. You, the business owner, are consistently working on the business, not in it

      12.  

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      The Brad Miller Show - Growing You, Growing Your BusinessBy Brad Miller
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