The Success Finder Podcast

091: AJ Vassar | Practicing Success and Attacking Failure


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AJ Vassar is the Managing Partner of Unleash U Now. AJ is a former Division one football player. After his football days, he found himself homeless and a mere five years later he donated five cars to five people who are less fortunate. AJ is also the author of Day Grades and creator of “Underground Wealth Road.”

In this episode, Aj gets into why he went from theory to application and from reading to doing. He explains that when you work with him, you’re either going to die or reach your goal. He talks about how he’s creating an accountability academy that you’re going to want to be a part of. Check it out!

[00:01 – 02:06] Opening Segment

  • I introduce our guest, AJ Vassar
  • I briefly talk about the great values that await you in this episode
  • Connect with our guest. See links below.

[02:07 – 14:59] AJ’s learning journey and Masterminds

  • AJ talks about how his learning changed from his early years vs today
  • From Theory and Books to application
  • Setting failure goals
  • Failing successfully
  • AJ talks about his mentors and the masterminds he’s been in
  • Having accountability partners
  • Setting goals and consequences
  • How masterminds helped AJ in resetting and getting himself unstuck
  • Giving unbiased perspective

[15:00 – 29:36] Self-Education and AJ’s reality

  • AJ shares his thoughts about Self-education and Traditional Education
  • The eventual takeover of self-education
  • What people can expect when they enter AJ’s reality
  • Expect to be pushed. You’ll either die or you’ll reach your goal
  • Success stories from people who joined his mastermind/group/event
  • Matching your commitment with your expectations

[29:37 – 35:17] Creating Success

  • A key ingredient/attribute to being successful
  • Know what success means to you
  • Exciting things in store for the next 12 months
  • The Accountability Academy
  • Tips/Tactics Actionable Items
  • Attack failure and fail successfully
  • Final Thoughts

Tweetable Quotes:

“I learn through doing, I learn through failing. That’s probably one of my biggest secrets is that I set failure goals because I realized I learned the most when I fail.” - AJ Vassar 

“In order to win, you’re going to have to learn the game, and you can only learn the game by failing.” - AJ Vassar

“Accountability without consequences isn’t accountability.” - AJ Vassar

“Any goal can be reached if you’re willing to do the work.” - AJ Vassar


Resources Mentioned:

  • Unleash U Now
  • Day Grades - A.J. Vassar
  • Think and Grow Rich - Napoleon Hill


Connect with AJ on Linkedin, Instagram, and Facebook


Be one of the first adopters of The Success Finder when it releases! Email me at [email protected]


You can connect with me, Brandon Straza, on LinkedIn, Instagram, or send me an email at [email protected]. I’d love to get in touch and talk more about personal development and how you can live past beyond your limits.

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The Success Finder PodcastBy Brandon Straza

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