Maria Jones describes Chief Operating Officers (COOs) as the “Innovators of execution.” Their role as second-in-command to CEOs is vital to business continuity and delivering on sales promises. Yet, many leaders don’t understand what they do and overlook operations as the core of any business.  In this episode, Maria kicks off Season 8 by debunking common myths about COOs as well as operations using analogies and examples that make their value undeniable.  She also shares key metrics every business should measure to assess performance.