Learn the top Instagram marketing tips, how to identify clients, tailor your content and drive sales with my guest Andrea Maree. Andrea Maree is a Marketing strategist, founder of Andrea Maree Creative and Host of the Instagram for Bosses Podcast. She went from quitting her full-time job to running two profitable businesses in just over a year, leveraging the power of social media! Andrea shares about:  Staying Consistent and Maximizing Results Consistency becomes her mantra as she realizes the importance of maintaining a focused approach, sticking to a routine, and staying determined to maximize her results and achieve success. Knowing What to Say on Social Media She teaches you how to master the art of effective communication on social media, understanding your target audience, identifying their interests and pain points, and crafting compelling messages that resonate with them. Creating Content that Connects She recognizes the power of empathy and relatability in content creation, striving to make her audience feel understood, heard, and valued through her engaging and insightful content. Understanding the Ideal Client on Instagram She utilizes the unique features of Instagram to explore various strategies for identifying and understanding her ideal client, leveraging market research, engagement data, and audience insights to gain valuable knowledge about her target audience. The Importance of Feedback Utilization She ponders the ethical considerations of using audience feedback verbatim in her social media content, considering the impact of using direct quotes and testimonials while ensuring privacy and consent are respected. Turning Social Media Content into Sales With a goal of converting engagement into sales, she focuses on creating persuasive social media content that not only engages her audience but also inspires them to take action and make purchasing decisions. Promoting the Right Sales Programs Strategic decision-making guides her selection of sales programs to promote through her content, aligning them with her audience's needs, emphasizing their value proposition, and ensuring they complement her overall business goals. Avoiding Mistakes on Social Media She shares valuable insights on the common mistakes to avoid in the dynamic world of social media, including overselling, being overly promotional, neglecting engagement, and failing to adapt to platform algorithms and trends.   We talk about: 

• [0:00] Intro
• [3:40] Her first steps into entrepreneurship
• [6:10] Starting her own business and investing in coaches
• [9:15] Staying consistent and maximizing results
• [10:30] How to know what to say on social media
• [12:30] Creating content that makes listeners feel like you understand them
• [13:40] Ways to get to know who your ideal client is on Instagram
• [16:00] Does your audience care if you use their feedback word for word?
• [17:40] Creating social media content that turns into sales
• [22:10] How to know which sales programs to promote in your content
• [25:35] Mistakes to avoid on social media right now
• [29:35] One piece of advice for fellow entrepreneurs

  Connect with Andrea

• Instagram - https://www.instagram.com/andreamareecreative/
• Podcast: https://open.spotify.com/show/6Qsb7m8FY3FxsVicfWU2Yi?si=136c9ca505604a65
• Website - https://andreamareecreative.com/

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

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