As travelers shift from traditional search to AI powered discovery, innkeepers need new ways to stay visible.

In this episode, Mike Lannen, Founder and AI Whisperer of Eternity, discusses how guest search behavior is changing and why GEO is becoming more important alongside SEO.

He shares practical ways properties can optimize their websites for AI search, answer guest questions more clearly, update third party profiles, and track how often they appear in AI driven results.

We are very thankful to Mike for sharing his insights with us. You can learn more about Eternity at eternitymarketing.com.

Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.