In this episode of the Get Keen Podcast, host Dan sits down with Jordan Strudwick, founder of Strud Property, to unpack what it really takes to build a high‑performing real estate business. From selling over 100 homes a year as an agent to leading a team of 70 and generating more than $500 million in sales, Jordan shares the blueprint behind his rapid rise. The conversation dives into the difference between being a great agent and being a great business owner, the importance of clarity and structure, and how leadership, environment, and personal standards drive success. Packed with lessons on scaling, recruiting, and inspiring teams, this episode is a must‑listen for agents who want to grow beyond sales and build an empire.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

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https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Follow Jordan Strudwick:

https://www.instagram.com/jordanstrudwick/

https://strudproperty.com.au

https://www.youtube.com/@jordanstrudwickk

Timestamps

00:00:00 - Introduction

00:01:08 – Guest Intro: Jordan Strudwick’s Journey

00:02:12 – Building Strud Property in 4 Years

00:03:51 – The Blueprint: Foundation, Growth, Domination

00:06:40 – Agent vs Business Owner: Key Differences

00:08:08 – Becoming a Master Agent Before Leading Others

00:09:01 – Recruiting Agents Without Cold Calls

00:10:18 – Environment & Standards: $500K GCI Rule

00:12:14 – Young Agents Cracking $1M Early

00:13:33 – Setting Standards for Associates & Teams

00:14:50 – Leadership, Mentorship, and Team Culture

00:15:37 – Motivation Beyond Money: Winning & Clout

00:17:09 – Jordan’s “Why”: Changing the World

00:18:12 – Building an Orphanage in the Philippines

00:20:28 – Mistakes & Lessons: Structure and Leadership

00:22:07 – Leading by Example: Health, Family, Integrity