In this episode, I chat with Michael Stelzner, host of the Social Media Marketing podcast and founder of Social Media Examiner & Social Media Marketing World. He shares his wisdom and insight on content that positions you as an indisputable industry leader.

THINGS YOU'LL LEARN:

• Benefits of being an industry leader
• How to be the undisputed leader of your industry
• Top 3 forms of content and their pros and cons
• Which content creates the most loyal fans
• How to create a niche
• The importance of creating check points in content creation
• How podcasting can make you a better speaker
• How to raise the bar on content creation
• Why it's important to check your content metrics and data
• The reason why most entrepreneurs go out of business
• The marketing potential of blogs, podcasts and video