September 25, 2025 ~ Lucy Ann Lance is joined by Kelly Wolgamott, VP, Pure Michigan / MEDC for this week's Pure Michigan Moment! The fall seasonal campaign to attract visitors to Michigan utilizes $3.4 million in brand and partner funding, leveraging sensory-based media along with digital and traditional media to showcase Michigan’s beautiful fall color changes at a national level. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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